Chantelle Znideric, founder and director of TopStylista Image Consultancy Ltd and the business behind STRIBE Global, has been named a finalist for Small Business of the Year at the West Country Women Awards 2026.
The winner will be announced at the final in Plymouth on November 27. The category recognises women who have built a business from an early idea and run it with skill and determination.
Photo: Aisling Magill Photography
For Chantelle, that journey has taken 20 years. Based in Hemyock, on the Devon-Somerset border, she has worked as a personal stylist across the UK and internationally. Her roles have ranged from in-house stylist at Westfield London to fashion columnist for Surrey Life and Devon Life. In 2009 she launched one of the UK’s first online personal styling services, and what she learned from that venture is shaping STRIBE.
STRIBE is a corporate style and presence programme that offers professional style as an employee benefit. It gives people the confidence and practical wardrobe skills to show up at their best, whether they are graduates starting out or leaders stepping up. This year the business secured angel investment, building on earlier Innovate UK grant support. In October it ran its first STRIBE Global session in Exeter at Streets Chartered Accountants, working with high street retailers from Princesshay.
“Being named a finalist alongside two hugely inspiring women is a real honour,” said Chantelle. “For me, style has never been about high fashion. It’s about using style as a tool to help people feel confident and show up as the best version of themselves in their careers. This recognition belongs to everyone who has backed STRIBE along the way.”
STRIBE works nationally with HR and L&D teams in people-first organisations. To find out more, visit personal-stylist.co.uk/stribe.
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