A Somerset-based health business has relaunched its back support cushion after years of searching for a new manufacturer, thanks to a series of local connections that have now brought production to the south-west.
Rachael and Lorna Kennard-Wall, from It’s All About Health, originally developed the Sittingwell back support cushion through their clinical work with clients experiencing ongoing back pain. They found that for many people, the sofa was often the least supportive place to sit, and in some cases, the source of the problem.
The cushion was designed to look like a regular scatter cushion rather than an orthopaedic product, while still offering support where the spine needs it most. It helps people sit more comfortably at home and reduces unnecessary strain on the back. 
While there has long been a focus on ergonomics in the workplace, this level of support is often missing in the home. The Sittingwell cushion bridges that gap, bringing practical back support into everyday living spaces without looking or feeling clinical.
After relocating to Somerset, the pair faced an unexpected challenge when their original manufacturer retired. Despite several years of searching across the UK, they were unable to find the right fit to continue production.
That changed through a chance conversation with Charlotte England of Langport-based business The Web Barn, who introduced them to Jo Norman-Brown of Suttons in Picts Hill, Langport. The connection led to a new manufacturing partnership just 10 minutes from their clinic in Kingsbury Episcopi.
Production has now started locally, with additional elements of the product also sourced within the south-west, including labels from Plymouth-based company Asquith’s.
Rachael said: “We spent years trying to find the right manufacturer, and nothing quite fit. Then through a simple conversation, everything fell into place, right on our doorstep. It really brought home how important those local connections and conversations are.”
The Sittingwell cushion is now being handmade again, continuing its original purpose of helping people sit more comfortably and support their back in day-to-day life.
Alongside the relaunch, the business has also been nominated for the 2026 West Country Women Awards in the Health and Wellbeing category. The nomination, submitted by Debbie Gilbert of Business Women UnLtd, recognises their ongoing work supporting clients and their local community across Somerset and beyond.
This is the second time the business has been shortlisted for the award.
Lorna said: “To be recognised again means a lot. It reflects not just the work we do with clients, but also the journey we’ve been on to bring the cushion back. It really has been a very exciting week indeed.”
For more information visit: www.sittingwell.co.uk
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