At last week’s Healthcare Innovation Awards 2021&2, WPA won the Outstanding Innovation of the Year with LifeStage Health.
The awards panel lauded WPA for demonstrating ‘an excellent example of a health insurance provider innovating to address new challenges and historic healthcare problems especially those that are not traditionally covered by health insurance policies’. They also observed that the broadening of benefits to include all genders was ‘further demonstrating WPA’s commitment to providing greater levels of service’.
Nathan Irwin, WPA’s Chief Executive, said: “This is fabulous recognition of a pioneering innovative product designed to help our corporate customers support the health and well-being needs of their employees.
“This award comes in the same week as the Corporate Adviser magazine service rating awards, which ranked WPA’s service as five star, affirming our industry leading service credentials.”
Launched in November 2021, Lifestage Health is a pioneering product that facilitates access, and raises awareness of, women’s health in the workplace and supporting their needs throughout life’s natural stages.
In June 2022, it was extended to include a range of benefits to support all employees regardless of gender and will be rolled out to the SME market in the autumn. Nine months since launch LifeStage Health now has more than 15,000 customers.
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