With the growing demand for musculoskeletal (MSK) treatment and a 16% growth in customers last year, WPA has extended the MSK pathway option to SME and retail customers.
This initiative is designed to provide customers with faster access to treatment, helping prevent minor issues from escalating into more painful conditions and ultimately enhancing the patient’s recovery. 
WPA’s physio pathway recognises that customers often face uncertainty about whom to consult and provides options to simplify their decision-making process and help them get treatment quickly. The physio pathway is a choice and does not impact WPA’s freedom to choose philosophy.
The pathway is supported by Ascenti and Nuffield Hospitals, two pioneering leaders in delivering patient-focused musculoskeletal treatment across the UK. This collaboration ensures that customers have access to top-tier MSK care, wherever they are in the country.
One of the key benefits of the physio pathway, giving customers up to five sessions of face-to-face or virtual care, is that it eliminates the need for a GP referral, while also preserving customers’ therapy benefit limits, no claims discount (where applicable), and excess or shared responsibility options.
Sharon Shier, WPA’s Head of Retail and Commercial, said: “Whether at home or work, a bad back is a real pain. We want to smooth the process for customers by helping them identify a provider and assist in booking appointments.
“Pathways, which are crucial to our customers’ quality of life, underline our wellbeing strategy to promote prevention and enable early intervention. All a customer needs to do is call WPA, and we will set them on the road to diagnosis and recovery.”
Sharon added: “With immediate access to a physio, this initiative will enhance access to treatment and assist with booking appointments, further extending what we can do for our customers.”
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