WPA is thrilled to announce it has been named as the Which? Recommended Provider for private medical insurance (PMI) for the second consecutive year.
A WPA spokesperson said the prestigious recognition by Which?, the UK’s leading consumer champion, highlighted WPA’s unwavering commitment to delivering market-leading service excellence and customer satisfaction.
Which? only endorses the best products and services, with its Recommended Provider status reserved for companies which receive high ratings from customers who have medical insurance and have made a claim within the last two years.
The spokesperson said WPA’s continued recognition in this category, despite competition from Aviva, AXA, BUPA, SAGA, and Vitality, underscored its exceptional pedigree, credentials and dedication to putting customers at the heart of everything it did. 
In the latest Which? review, WPA is recognised for leading the industry with an outstanding 82% claims score, significantly surpassing the industry average of 72%. The company also achieved an industry-leading customer satisfaction score of 74%, compared to the competition’s average of 64%.
WPA excelled in all aspects of the claims score review, leading in the speed of settling claims, access to services and the range of hospitals available. The company also tied for first place in all of the other categories, including clarity of process, ease of making a claim, informing customers of claim costs, waiting time from initial referral to treatment, choice of available consultants and keeping customers updated about claims.
In the Customer evaluation, WPA once again led all scored sections, with standout performance in the clarity of terms and conditions. The company secured first-equal rankings in ease of contact, clarity of written communication, how well cover fits customer needs, range of available hospitals, choice of medical professionals, and value for money.
The Which? article praised WPA and stated: “Customers in our survey were highly positive about various areas of their experience of claiming, from the speed of claims to the choice of consultants available. [WPA] was the highest scorer for clarity of terms and conditions.”
Mark Southern, WPA’s Sales and Marketing Director, said: “We are committed to delivering an experience that treats our customers as we would wish to be treated ourselves. It’s what we do, and this recognition from Which? affirms that we’re doing it really well.
“This accolade complements other independent credentials, such as Trustpilot, where WPA consistently leads our industry with an excellent score of 4.6/5. It’s a testament to the professionalism, hard work, and empathy of each and every member of the team.”
Which? emphasised the significance of the accolade and added: “Recommended Providers are companies which go the extra mile when it comes to satisfying their customers.
“To be the only health insurer recognised twice, and for the second year in a row, is quite an accolade, underlining how the culture of exceeding customer expectations runs through WPA’s veins.”
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