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Somerset CCC signs biggest ever partnership deal

Somerset County Cricket Club has extended its partnership with WPA Health Insurance, making it the biggest in the club’s history.

This new three-year agreement will see WPA remain as our principal county championship partner until at least the end of the 2025 season, the club’s 150th celebration year.

A local business through and through, WPA has been based in the South West for over 120 years and is a specialist UK not-for-profit health insurer offering award-winning health insurance solutions to individuals, families and companies of all sizes.

The WPA logo will once again feature prominently on the front of Somerset’s County Championship match shirt and they will also continue to provide our members and supporters with a comprehensive viewing experience as our official live stream partner for the LV= Insurance County Championship and the One Day Cup.

Another important element of this multi-faceted agreement will see WPA continue their commitment to Western Storm. WPA branding will again appear on the Western Storm playing shirts, while their continued backing of the dedicated live stream of Storm fixtures at the Cooper Associates County Ground will help take coverage of the women’s game to the next level.

SCCC Commercial Director, Caroline Herbert, said: “We are absolutely delighted to extend our partnership with WPA for another three years. This is a significant development for the club and demonstrates the value that they have seen in this association. The longevity of this renewal also displays the long-term belief that they have in the club, both on and off the field.

“We have developed an excellent relationship over the last two years and I know that we will cement this further over the next three years to support the key objectives of both of our organisations.

“As a local business, WPA is committed to the region and supporting their customers. Their team is exceptional, and everyone associated with the Club is thrilled that the relationship will continue into 2025 and our anniversary celebratory year.

“Local heritage, history and traditional values are the foundation of both organisations and therefore WPA are the perfect partner for the county championship. The red-ball crown is the holy grail of county cricket and with the continued backing of WPA, we hope that the long-standing dream of Division One glory can become a reality.”

Mark Southern, WPA’s Director of Sales and Marketing, added “As a Somerset-based company, it’s important for WPA to support our local community.  We are really excited to continue our partnership with Somerset County Cricket Club as their principal county championship sponsor and live stream partner, helping them achieve their aims, and at the same time supporting the community in which we live and work.”

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