Somerset Chamber

Talk to the team 01823 444924


Tell us your business news

Learn more


Partner news

SCCC partners with FanCraze to launch digital collectibles

Somerset County Cricket Club is delighted to announce a new multi-year partnership with FanCraze, the world’s largest cricket NFT (non-fungible tokens) platform. NFTs are digital files which are used to represent ownership of unique items. 

This historic collaboration brings Somerset County Cricket Club into the Metaverse. For the first time, fans will be able collect moments and player cards of their favourite county cricketers, trade with fellow collectors, play cricket strategy games and unlock unique real-world experiences.

Somerset CCC joins 11 other English county clubs as the latest additions to FanCraze’s high-profile portfolio of partners, which include the International Cricket Council, Asian Cricket Council, SA20, Cricket West Indies, Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Rajasthan Royals, and cricket stars including Virat Kohli, Rohit Sharma, and Mahendra Singh Dhoni, among others.

Somerset CCC Commercial Director, Caroline Herbert, said: “The sporting NFT market is a field that is growing rapidly and FanCraze is at the forefront of this digital innovation.

“FanCraze has recently partnered with some of the biggest names and teams in the world of cricket and we are pleased that Somerset County Cricket Club is now among that number.

“This is an exciting partnership for the club and our members and I look forward to seeing how the partnership and the world of cricket NFTs develops in the future.”

FanCraze is a global technology company with a mission to build the Metaverse for cricket.

Anshum Bhambri, CEO of FanCraze, said: “We are proud to partner with Somerset County Cricket Club along with other legendary clubs across the English county ecosystem. We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”

Connect. Influence. Grow.

Join Somerset Chamber of Commerce to give your business a stronger voice both locally, regionally and nationally. Combined with local town chambers, we represent over 2,000 businesses across Somerset with a direct line to policy-makers at all levels.

Discover the benefitsJoin now