Richard Huish College, in Taunton, joined forces with Taunton Chamber of Commerce to host its largest ever Dragons’ Den competition.
The 2026 even saw 24 ambitious teams of A Level Business students competing to present the most innovative business idea or product, with a focus on developing a unique selling point (USP), identifying target markets, conducting market research, analysing competitors, developing a marketing campaign and planning detailed costings. 
The competition highlighted the exceptional talent and creativity of the students, impressing the panel of dragons with the high quality of pitches.
The event was launched by Bethan Turner, Membership and Events Manager at Taunton Chamber of Commerce, who offered insightful advice on how to develop entrepreneurial skills and deliver a strong business pitch, providing initial inspiration for the students.
Dragons, composed of business representatives and industry specialists, provided invaluable advice, posed challenging questions, and offered constructive feedback to the teams.
Four teams of students went through to the final and demonstrated an impressive range of innovative ideas tackling social, environmental and health‑related challenges:
Huish congratulated all the participants and winners and thanked Bethan Turner and the Taunton of Chamber Commerce panel: Vickie Robbins – Taunton Brewhouse; Karen Gascoigne – Solace Business Management; Lisa Palmer – Imprints; Paul Pimlott – OEDDA; Gareth Davies – GD Media; Kate Shawcross – Porter Dodson; Sharon Grant and Livvi Grant – Daffodil PR & Communications; Helen Franklin – Free to Lead; Stuart Martin – Ethical Sales Pro; Emma Keene – Talking Stick Digital; Jodie Farkas – Lentells Accountants and Brian Stonman – Academy ICT.
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