Test Fest Music Festival has been shortlisted in the UK Festival Awards 2023 in the category Brand Activation.
The Testicular Cancer music festival started in 2017 by the charity It’s in the Bag. The charity is well known for its quirky images, bright colours and tongue in cheek slogans, so Test Fest needed to reflect that in order to stand out.
The team had previously asked local artist Jonathan Dixon (Dixon Does Doodles) to design an awareness campaign based on the SAS, called SAS Who Checks Wins. The campaign was a big success and the video was shortlisted for Charity Film of the Year. 
They then set about revamping Test Fest using five themes: blue sky, pants balloons, monsters, the stage and the words Test Fest.
From there, they set about telling the story, using the new images for videos, reels, T-shirts, stage and event banners.
Organisers Sue and Bill Brand from It’s in the Bag thanked everyone who supported the festival, including Graphic Mill, VMR Publicity and sponsors: “We are so excited and surprised to be shortlisted, but sometimes the passion you have comes out in what you produce.
“It was a risk and we really did mix it up, but it has definitely got us noticed! We are looking forward to taking on the big brands as we have learnt the hard way not to be fooled into thinking that your USP sells tickets, it doesn’t.”
Test Fest music festival is the only one of its kind in the UK and aims to raise awareness of Testicular Cancer, and the importance of self-checking and early detection.
Test Fest will be up against big brand names including Brewdog, Amazon Fashion and Lidl at the awards final in Manchester on December 5.
The 2024 Test Fest will take place on Saturday, June 15, 2024 at Taunton Rugby Club.
More information is available on the website www.itsinthebag.org.uk.
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