Leading marine and active lifestyle communications agency, ADPR, has been appointed to manage the global PR activities for Performance Marine Group (PMG) as it sets its sights on the next phase of growth.
PMG is a leading boat building and retail group, operating Performance Sailcraft and Performance Powercraft. With over 55 years of experience in the sailing industry, Performance Sailcraft is renowned for building and selling Olympic-class Laser and ILCA dinghies together with the Ocean Play range of dinghies to customers and athletes worldwide. 
ADPR will focus on raising brand awareness and driving impactful product launches, ensuring PMG’s expanding portfolio reaches new audiences. As the company continues its rapid growth, this partnership will help to position PMG as a global leader in both the high-performance sail and powerboat markets. The contract takes effect immediately, with ADPR working closely alongside PMG’s leadership team.
ADPR’s Joint Managing Director, Kate O’Sullivan, comments, “We’re overjoyed to win the contract with PMG at such a pivotal time in its growth. Sailing and boatbuilding are deeply embedded in ADPR’s DNA, and with nearly 35 years of experience in the marine sector, we are uniquely positioned to help drive PMG’s continued success.
“Our industry expertise, strong connections and passion for performance make us confident that we’re the ideal partner to support their ambitious goals as the business expands and innovates on a global scale.”
ADPR celebrates its 34th anniversary this year and has a diverse range of clients from the outdoor, charity and marine sectors. For more information, please visit: www.adpr.co.uk.
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