Why salespeople fail… and what you can do about it with Sandler South West

Sales Workshop | Practical strategies to improve conversion and control your sales process

In this practical, insight-driven workshop led by Tom Nation, Associate at Sandler, we will challenge the outdated sales habits that keep teams stuck—chasing unqualified prospects, giving away value too early, and losing control of the sales conversation.

You’ll explore why today’s buyers often hold the power in the process, how they use it to their advantage, and why many traditional sales approaches are no longer effective in a modern buying environment.

Most importantly, you’ll learn what high-performing salespeople do differently.

What you’ll take away

You’ll leave with a clear, practical framework that helps you:

• Regain control of sales conversations
• Qualify opportunities more effectively
• Stop wasting time on poor-fit prospects
• Build trust-based conversations that lead to better outcomes

This session is designed to be immediately actionable—no theory for theory’s sake, just real techniques you can use straight away.

Who should attend

If you’re experiencing long sales cycles, unpredictable forecasting, or deals that consistently stall or slip away, this workshop will help you diagnose what’s going wrong and give you the tools to fix it.

Bookings for this event close 4pm on 3 June 2026. Please note, no refunds will be given in the event of cancellation after bookings have closed.
Somerset Chamber of Commerce is operating a cancellation policy in line with our terms and conditions which can be found here: https://www.somerset-chamber.co.uk/terms-conditions/