Devon-based image consultancy TopStylista Image Consultancy has secured angel investment to accelerate the growth of STRIBE, its structured corporate style programme.
STRIBE is designed to help employees show up with confidence, presence and clarity in a hybrid working world and aims to form part of a wider people and wellbeing strategy. 
The consultancy was founded by Chantelle Znideric more than 20 years ago. Chantelle has previously worked Westfield London’s in-house styling team and as a fashion columnist for Surrey Life and Devon Life. Growing up in Devon.
She was selected for the Creative UK Create Growth Programme alongside Innovate UK funding – both recognised as significant validators for an independent business scaling from a small village in rural Devon.
Her female angel investor is also a TopStylista client so has experienced first-hand the impact personal styling can have.
Chantelle said: “Securing investment as a female founder is no small feat. Nationally, just 2.3% of venture capital goes to all-female founding teams, and only 14.2% of female-led businesses secured debt finance in 2024 – the odds are not in our favour.
“To have found an investor who not only believes in the commercial opportunity but genuinely understands the mission behind STRIBE means everything. This is about proving that businesses built by women, focused on confidence and backed by purpose, deserve to be taken seriously.”
For more information visit www.personal-stylist.co.uk or contact chantelle@personal-stylist.co.uk.
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