Western Storm has announced it will be working closely with health insurer, WPA on a number of initiatives in 2022.
WPA,is already well-known within the domestic game for their principal partnership with Somerset County Cricket Club.
The partnership will see WPA branding appear on the Western Storm match shirt and sponsorship of the live stream coverage of Western Storm’s 2022 fixtures at the Cooper Associates County Ground. The two organisations will also be collaborating on a wellbeing content series throughout the year.
Regional Director of Women’s Cricket, Lisa Pagett, said: “We are really excited about this partnership with WPA. Their desire to support Western Storm, and indeed women’s cricket as a whole, at what is a really exciting time for the game is great to see.
“Their backing of the live stream will help us to bring the game to a much wider audience, and the wellbeing series will be a powerful and enlightening tool which will genuinely be of benefit to women from all walks of life.”
Mark Southern, WPA’s Sales and Marketing Director, added: “We’re delighted to be supporting Western Storm, not only in bringing more attention to the women’s game but also learning from professional sports women for the benefit of our customers.”
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