Somerset County Cricket Club received a prestigious national broadcasting award last week.
The club fought off competition from Gary Neville, Chelsea F.C., the Premier League and the ATP to be named You Tube Channel of the Year at the 2021 Broadcast Sport Awards.
The annual event, which was held at the JW Marriott Grosvenor House, Park Lane, London, is a celebration of the outstanding sports production and sports broadcast achievements of the year and brings together the leading lights of UK sports television.
The SCCC YouTube channel has amassed over 152,000 subscribers, and throughout lockdown the Club utilised the YouTube Live platform to live stream matches that were played behind closed doors in order to deliver community engagement. “This totally blew me away,” said a member of the judging panel. “The numbers are staggering. There is a genuine sense of community that really comes through the channel, which feels engaging and authentic. You really feel like you’re a part of something. The content is the perfect mix of sporting highlights and interesting stories.”
“Their passion for the game and what they are making is clearly evident,” said another judge.
Following this success, SCCC CEO Gordon Hollins, said: “It’s wonderful that our club has managed to put a smile on the faces of so many members and supporters during such a challenging period. Brilliantly led by our digital marketing and communications executive Ben Warren, we’ve had a team of people who have worked their socks off to make this happen, and we are exceptionally proud of everyone involved.”
Commercial Director, Caroline Herbert, added: This is outstanding recognition for the hard work and effort that our media team demonstrate every single day. Our digital output has been exceptional over the last few years and it’s only right that those responsible should receive credit.
“The output on our YouTube channel is engaging and diverse, and the livestream of our matchdays has been a real gamechanger. Initially designed to bring the live action to our members and supporters during the COVID-19 pandemic, the livestream has grown organically into a trailblazing, professional and high-quality broadcast that is the envy of its peers.
“Our loyal, dedicated and engaged audience is growing by the day, and we were the first county cricket club to receive a YouTube silver play button for passing 100,000 subscribers. The channel has helped us to discover, reach and create new audiences of cricket lovers whilst also providing a variety of different content formats designed to satisfy a wide range of appetites and age groups.
“Our YouTube channel has helped to turn Somerset County Cricket Club into a genuinely global brand and, with people consuming their entertainment experiences in a very different way to how they were doing so 18 months ago, I look forward to seeing how that develops over the next few years.”