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SCCC and Bradfords build on excellent foundations

Somerset County Cricket Club is delighted to be able to announce it has extended its successful partnership with Bradfords Building Supplies.

Since 2021, the two organisations have been working hand in hand and the productive relationship is set to continue for at least another 12 months.

The new deal will see Bradfords remain as the Club’s Official Pathway and Academy Partner, as well as becoming the Exclusive Building Supplies Partner.
The Bradfords logo will now appear on the back of the SCCC Vitality Blast shirt while continuing to feature on Player Pathway playing shirts. The company will also receive further exposure including both ground and live stream advertising.

The innovative partnership has seen Bradfords work with the Somerset Cricket Foundation to host a hugely successful Community Cup at the Cooper Associates County Ground in 2022, which will be repeated this summer. They also built a house for Somerset’s favourite feline fan, Brian the Cat!
SCCC Commercial Director, Caroline Herbert, said she was delighted the relationship was set to continue: “Over the last few years our partnership with Bradfords has gone from strength to strength.

“Their enthusiasm and dedication to working with us for benefit of our Club, our players, our Members and our community has been outstanding.

“The Somerset Pathway and Academy is something that we are extremely proud of, and it is the envy of the English domestic game. The partnership with Bradfords will help to ensure that Somerset and hopefully England’s on-field future is secured. It’s such a great fit because the development of young local talent is very much a key element of Bradfords’ core values and structure.

“In addition to their support of the young stars of the future, we will once again be working together on several content elements which will benefit our Members and supporters, such as a competition which will launch soon giving people the chance to win matchday hospitality.”

Paul Malloy, Head of Marketing at Bradfords, added: “Bradfords, in partnership with Somerset County Cricket Club, are delighted to be able to continue to build on the shared solid foundations of supporting grass roots cricket in our local communities.

“We are immensely proud to remain as the Club’s Official Pathway Partner and Academy Partner for the new season ahead.

“Supporting grass roots sports is very important to Bradfords and aligns closely with our core values. It is a means to delivering a much wider positive social impact, as it helps young people of all ages to lead healthier lives, to develop new skills and to engage further within their local communities.

“We are also immensely excited and honoured to see the Bradfords logo appearing on the back of the SCCC Vitality Blast shirt for the first time this season, whilst continuing to feature on Player Pathway playing shirts.”

The Somerset County Cricket Club Pathway and Academy gives talented young cricketers from across the region the opportunity to further develop their potential within an elite environment and aids their development across a variety of disciplines, both on and off the field. International players including Jack Leach, Craig Overton, Tom Banton and Lewis Gregory have all made their way through the Somerset system.

Bradfords Building Supplies is headquartered in Yeovil with more than 40 branches across the South West.

It was way back in 1770 when Mr Bradford first opened his doors to West Country trades. Fast forward more than 250 years and the company’s passion and commitment to providing the best service to local business remains their priority.  There are now more than 40 branches across the South West.

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