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Something Different to oversee parent company's plan for new UK shops

Bridgwater-based Something Different will be managing a plan by its parent company, Dedoles, to open multiple shops across the UK, creating up to 500 new jobs.

Based on the success of online retail in the UK, Dedoles are now embarking on a huge roll out of retail stores across the country. The plan will be executed and managed by Something Different (Europe) Ltd, the fully owned Dedoles UK subsidiary.

The very first shop opened its doors in April in Bristol city centre. The opening of a second shop is planned for May 22 in the Mall @ Cribbs Causeway, Bristol. A further four are scheduled to open in other parts of England in September this year.

Dedoles was established in 2011 as an online retailer in Slovakia. In 2018, after expanding into online retail sales in six countries, they introduced their own range of 30 designs of Dedoles odd socks. Since then, they have successfully expanded to online sales in 20 countries around Europe as well as open their first retail store in Bratislava in 2019.

Alfred van Pelt, of Something Different and Managing Director UK, said: “Apart from that Bristol is a thriving, economically growing city. It has a great catchment area, attracts huge amounts of day visitors, and has a really good employment climate. We are really proud to have become a part of this city and excited to bring Dedoles stores to many more UK towns and cities.”

For more information contact Alfred van Pelt via or 07515 130846.

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