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Simply Sig wins national hospitality marketing competition

Simply Sig, a Somerset marketing agency specialising in hospitality, tourism and leisure, has been announced as one of the winners in a Hospitality and Catering News’ national marketing competition.

Owners Lorrie Kelly and Sarah Berry said they were thrilled: “After such a short time in business we couldn’t have anticipated being placed.  Having worked together for almost a decade, we launched Simply Sig just as COVID-19 hit the UK and the hospitality industry came to a grinding halt,” Lorrie said.

Sarah added: “Because of the lockdown, we turned our focus to helping out in our local area.  As a result, we designed and built in conjunction with the fabulous team at Coronavirus Community Help Taunton to help connect the community with local suppliers, pubs and restaurants that were able to offer fresh food parcels and takeaways.  We’ve been incredibly lucky to survive the past four months, mainly through recommendations.”

Hospitality and Catering News’s competition offered suppliers a chance to win funds to increase their marketing firepower and combat the effects of COVID-19 in the year ahead. H&C News said that, while the detrimental effects of COVID-19 on the hospitality industry had been widely reported, suppliers to the industry had quietly suffered in the background. 

A panel of seven judges, including Brenda Collins, Managing Director of UK, Ireland and Northern Europe, Preferred Hotels & Resorts and Jonathan Ellson, Director of Restaurant for Ascot’s 5* Coworth Park, were rightly impressed with all entries, demonstrating their understanding of marketing to the hospitality industry across its many segments.

Paul Anderson, MD of Meiko UK, a brand recognised all over the world and built on the foundations of product and marketing excellence said: “Great work was conducted to present individual cases and their specific focused applications, a truly great job by all and a pleasure to judge.” 

Paul’s Marketing Manager, Mark Roberts, added: “Extremely well-presented plans from all entrants, with some great media activity ideas on how they plan to bounce back from the current COVID-19 situation, well done to everyone who entered.”

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