Somerset County Council, Somerset West and Taunton Council and Mendip District Council have been working alongside Sedgemoor and South Somerset district councils, Visit Somerset and Visit Exmoor to deliver a new tourism campaign.
The ‘Here All Year’ initiative is designed to highlighting Somerset as a year-round visitor destination, with the launch showcasing all the county has to offer during the traditionally quieter winter months.
The project has been funded from a proportion of the Business Rates Retention Pilot programme and will also feature a series of new films.
Councillor Val Keitch, Executive Lead Member for Prosperity at Somerset County Council, said: “This new campaign is essential to supporting local businesses in what is a challenging time for so many, especially the hospitality and tourism sectors.
“These sectors are the backbone of the regional community, and supporting this community is essential to growth. Somerset is synonymous with stunning beaches, green spaces, woodlands and lakes and we want to remind people that, whatever the time of year, our beautiful landscape remains ready to escape to.”
The campaign will run throughout the winter until March 2023.