Hippychick, a multi-million turnover nursery goods business based in Bridgwater, is celebrating a trio of industry awards.
Hippychick was crowned Best Distributor at the 2017 Progressive Pre-School Awards in November, in recognition of its dynamism and creativity across the preschool industry. They are the leading nursery industry trade awards and this is a particularly special one as it is voted for by the retailers themselves. “To be told by your customers and all those that you are trying to give a great service to that you are the best at doing so is a very special feeling. To be up against some great businesses and to win, felt absolutely brilliant. It is a true testament to the entire team at Hippychick. One of the best days in the 18 years we have been in this business!’ says Jeremy Minchin, Sales Director.
As a distributor, Hippychick is responsible for the sales and marketing of an ever-expanding portfolio of nursery items, each of which has been meticulously curated by Hippychick founder, Julia Minchin. Every product must be put through its paces to demonstrate it can live up to Hippychick’s unwavering standards for product excellence and innovation and join the existing line-up which includes some of the most iconic nursery essentials and toys on the market – from the Hippychick Hipseat to Moover Wooden Prams and Wheelybug Ride-on toys.
Two innovations which passed Hippychick’s strict muster in recent months include Space Cot, a full-size travel cot that is not only the thinnest and lightest on the market, but also assembles in under 3 seconds and Buggi Lights, ingenious ladybird shaped LED lights which affix to the bars of a pushchair ensuring its visibility for 300 metres. Both products achieved Gold in December in the highly prestigious 2018 Mother & Baby Awards a fiercely fought over contest which attracts thousands of entries from across the industry and is rigorously judged by a hand-picked panel of over 100 discerning mums.
Founded in 1999, Hippychick has grown in leaps and bounds from its humble beginnings with just the Hipseat to its name. It now has 23 brands in the line-up, supplies its portfolio to major high street outlets including Tesco, Boots, Mothercare and John Lewis, ships to over 20 countries worldwide and has its own very successful website selling direct to the consumer at www.hippychick.com
Julia Minchin is delighted to have gone out of 2017 on such a high: ‘ The best distributor award gives a clear message to suppliers and trade customers that Hippychick is the company to do business with. The Mother & Baby Awards provide parents with that all-important reassurance they need when making a purchase for their child.’