Somerset Chamber

Talk to the team 01823 444924


Tell us your business news

Learn more


Member news

Dancing hamsters draw in shoppers to first Dedoles UK shop

The parent company of Bridgwater-based Chamber member Something Different, Dedoles, has landed in the UK and selected Bristol Broadmead to open its very first retail shop.

The kiosk between Specsavers and Game in Broadmead has been transformed into a vibrant and fun display of comfortable odd socks and underwear – the giant dancing hamsters have also managed to grab the attention of shoppers to make the shop an immediate success!

Dedoles was established in 2011 as an online retailer in Slovakia. In 2018, after expanding into online retail sales in six countries, the company introduced its own range of 30 designs of Dedoles odd socks. Since then, they successfully expanded to online sales in 20 countries around Europe as well as open their first retail store in Bratislava in 2019. Their success continued to grow. Dedoles now offers hundreds of designs in footwear, underwear and swimwear and have opened 14 kiosks and shops in Slovakia and the Czech Republic.

Dedoles also owns Something Different, which has been a wholesaler and online retailer since 1991. They operate UK retail stores under the Dedoles brand and also fulfil orders for the website, managed by Dedoles Slovakia, from their Bridgwater base.

Jaro Chrapko, founder and CEO of Dedoles, said: “Bristol has a vibrant, energetic, artistic feel to it. Bristolians are true individuals and happy to express themselves. We like that in the city because we have that same spirit in our company and products. The fact that we offer two different, yet matching, socks as odd sock pair will be something that Bristol understands and likes.”

Alfred van Pelt, Managing Director UK, added: “Apart from that, Bristol is a thriving, economically growing city. It has a great catchment area, attracts huge amounts of day visitors and has a really good employment climate. We are really proud to have become a part of this city.”

Dedoles is already planning opening further kiosks and stores in the UK, aiming to have a total of six open before autumn this year with the potential to open between 60 to 100 over the coming years.

For more information contact Alfred van Pelt by emailing or telephoning 07515 130846.

Connect. Influence. Grow.

Join Somerset Chamber of Commerce to give your business a stronger voice both locally, regionally and nationally. Combined with local town chambers, we represent over 2,000 businesses across Somerset with a direct line to policy-makers at all levels.

Discover the benefitsJoin now