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ADPR scoops Gold & Silver at CIPR PRide Awards!

ADPR won Gold for Best Consumer Relations Campaign and Silver for Best Arts, Culture or Sport Campaign for the agency’s ‘On the Horizon’ project with its client Helly Hansen, a global leader in technical sailing apparel.  
The campaign was designed to showcase how accessible sailing is to a wider non-sailing audience and took four lifestyle bloggers from the UK and Ireland on a year-long training adventure with Helly Hansen where they gained their RYA/ ISA qualifications to teach them to sail. The campaign concluded with the bloggers competing at Cowes Week where they came third in their class!
The judges described the campaign as ‘standout’ and said, “This was an innovative campaign that put influencers at its heart; a team of four non-sailors trained with Helly Hansen for a year with the goal of competing in a competitive race during Cowes Week. The campaign led to significant earned and social media results; and increased sales of sailing gear for Helly Hansen. The team of bloggers were placed third in their class – a standout campaign this year.”
Commenting on the wins, ADPR’s Managing Director, Kate O’Sullivan, said, “The team has worked incredibly hard and we’re beyond thrilled that our creativity, drive and commitment to our client’s campaigns has been rewarded with, not one, but two prestigious awards.”
The CIPR PRide Awards recognise the outstanding work that public relations professionals have delivered for clients across the UK, with the winners of the regional CIPR PRide Awards for the South of England and Channel Islands being announced at a glittering awards ceremony at the Mercure Bristol Grand Hotel on 17th November 2017.
Nationally, the awards this year attracted more than 950 entries, with more than 300 public relations teams, consultancies and individuals being shortlisted across nine UK regions.
To celebrate ADPR’s success, we are offering a FREE no-obligation communications activity review. If you want to learn from our team of experts about how you can maximise your marketing communications for business growth, get in touch with Sophie Foyle on 01460 241641 or email and arrange your free review today!

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