The business landscape is challenging in this current climate (to put it mildly!) and while budgets are being squeezed there is the pressure for teams to deliver more for less.
Digital marketing is any marketing activity that leverages the online space, whether that is email, social media or advertising. Costs vary considerably depending on activity, but with careful planning and management it can be a very cost-effective way to boost your visibility amongst your target audience.
This workshop will look at how to maximise digital marketing to help you achieve your business objectives and not only survive but thrive!
Attendees will come away with tips on how to make develop a digital marketing strategy that works for them.
Content will include:
What is digital marketing?
Developing your bespoke strategy – who, what, when, where, why
How this translates into tactics and the everyday
Effective measurement and reporting
This workshop is aimed at anyone who wants practical tips on how to develop a digital marketing strategy for their organisation on a variety of budgets.
Whether a marketing manager, part of the marketing team or from another department with an interest in/responsibility for marketing, this workshop will provide a deeper understanding and practical tools to implement.
Attendees will learn how to create a strategy that is bespoke to them (there is no one size fits all!), explore the variety of tactics to deliver the strategy, and how to measure their efforts effectively.
This workshop will be run by Jenny Walford, Joint Manager Director and Beki Sharman, Senior Account Director at ADPR.
Jenny is a highly seasoned communications professional who plays a vital role in getting to the heart of a brand, their purpose, the project and its objectives. Her experience spans a variety of sectors including sport and leisure, technology, FMCG, home interest, consumer finance, film, TV, gaming and education.
Best known for her bags of energy, oodles of enthusiasm and expert multi-tasking, Beki uses her infectious drive to manage and deliver highly successful, innovative communications campaigns across a broad range of clients and sectors. Her experience spans the outdoor and marine sectors, alongside consumer lifestyle, health and wellbeing, luxury and B2B professional services.
ADPR has been delivering high-impact results for over 30 years. We are proud that we have worked with some of our clients for over 20 years – it endorses the fact that we stay creative, enthusiastic, are constantly evolving and continue to deliver the highest quality results.
We create and deliver bespoke, integrated and inspirational communications campaigns that truly engage target audiences, drive awareness, influence, persuade and ultimately lead to a change in perception and behaviour.
Getting people reading, talking, liking and trending is what we thrive on and we are constantly thinking of new ways to make this happen. Our experience spans a host of sectors including, health, wellness, outdoor, marine, leisure, food & drink, professional services and business to business.
Lunch and refreshments will be provided. Please inform us when booking if you have any dietary requirements or allergies.
Bookings for this event will close 4pm, January 23.
Somerset Chamber of Commerce is operating a cancellation policy in line with our terms and conditions which can be found here: https://www.somerset-chamber.co.uk/terms-conditions/