websites and ecommerce
Get the Web to Work for Your Business
It's rare to find a business without some form of Internet related communication. There is email and web sites; ecommerce; forums; even blogs. But how do you find out what's best for your business or organisation, and where can you find sound advice - whether you make your own or employ a design company to do it for you?
resources and links
 

The UK Web Design Association
The UKWDA was established in 2001 to encourage and promote industry standards within the British web design and new media sector. The UKWDA is the largest internet association in Europe. Members include the self-employed through to international companies from many industry sectors, including publishing, marketing, design, ecommerce, television and education.

Internet Advertising Bureau UK
Whether you are new to the medium or an advertiser already channelling part of your ad budget into online, IABUK Guides can help you to get the most out of the internet.

The Design Council
The Design Council have developed the 'Web Design for Business' web site and online tool to help small and medium sized businesses manage the process of designing a web presence. Their work aims to enhance prosperity and well-being in the UK by demonstrating and promoting the vital role of design in a modern economy.

Ready Set Blog
This
simple web site explains what blogging is and how it's implemented. Many companies produce business blogs as a means to further market their products, skills and business savvy. BBC, Microsoft and IBM are just some of the bloggers out there. Also see:
5 ways blogging can help you business &
Blogging for business: 7 tips for getting started.

from the business prospective
Most Web services are supposed to change how we design and execute business solutions and project business persona. They even offer opportunities to create company culture.

But to some, having a web site or ecommerce store can sometimes be seen as a marketing expense or goal, rather than an essential part of a businesses inventory and arsenal.

But unlike most marketing efforts; such as advertising in the local press or printing a catalogue; an Internet web site is only profitable and successful by continuing to realign itself with visitor needs, evolve as a community and remain fresh with up-to-date, relevant information.

So if it's not marketing then what is it? Web design is ultimately a combination of art, marketing and engineering to give users what they want. In return business can achieve:     

cost savings and more efficient processes
increased customer service levels
automation of tasks and documentation
improve communications
better business persona and image
provide tools for staff and customers
improve sales and after sales
expansion at a lower cost
competitiveness locally and globally
new market opportunities
provide support to other marketing and sales efforts

How do all the pieces and terms fit together – web site, email, search engines, internet advertising, forums and pictorial content? How much effort will it take to change over to a new web site or start a new one?

We hope that you will find all these answers and more by viewing the resources on this page.
 

local advice
 

Business Link Somerset
This web site is the local Business Link site that offers a variety of business advice and information on other business subjects. The link above will take you direct to the Technology and Ecommerce section.

expert advice from the top
In 2005 the DTI decided to provide improved access to web design and ecommerce business advice by merging it's own content and services with the DTI-backed national Business Link portal.

Information web sites and ecommerce can be found on the Business Link web site:


 
web and ecommerce advice
attain web presense success

Get Tips and Ideas from the Somerset Chamber's web designers
Our own site web designer, chamber sponsor and member, ADK Ltd, is a Somerset company that provides some great help and advice on their own company web site. Visit this members profile

Direct links to a variety ideas, tips, advice and articles can be found by following the links below:

starting out on the web

Introduction to web site design
Web site design ideas
Securing online documents
Common mistakes
Why print can boost Internet sales

ecommerce tips and advice

Ecommerce introduction
The ecommerce store planning stages
People buy what they see
Take advantage of stock control
Common mistakes
Great tips for catalogue design
Check that you can devote resources
Get you ecommerce store noticed
How to keep buyers coming back
Don't kill your sales
How much should you invest?
Quick List-Legal requirements for trading online
Why print can boost ecommerce sales
Packaging and Delivery

marketing your website

Imaging and picture collation
Quality Links can increase traffic
Use email to reach customers
Consider Co-operative advertising
Remember the Staff
Why a print solution is essential


search engine optimisation

Create more internet traffic to your website through a range of search engine optimisation techniques 

build communities with forums

What types of groups use forums?
Why have online communities in business
Organizational Benefits
 

 
 
 
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