marketing and sales
Get Sales Advice, Marketing Ideas & More
Every business wants to boost sales and make more profit, and most understand the concepts of marketing and sales. You don't need explanations. You need ideas. Ideas that can help you plan creative, practical and profitable strategies. That's why we provide a multitude of topics that will take you straight to the heart of marketing.
resources and links
 

British Chamber of Commerce and Microsoft
Some of the best advice you can get is from those who make the products that businesses use and those who share business experience and knowledge. That's why
Microsoft and the British Chambers of Commerce have jointly produced these straight talking guides that will show you how business technology can help your company's marketing and sales. Packed with ideas and advice, you can download each individually or order the set free of charge.

Guide to Direct Marketing - (PDF, 2,202KB) A complete guide to direct marketing: why your business should consider it, and how to run a campaign. Produced with Experian.

Guide to Successful Retailing - (PDF, 2,979KB) How your company can become a successful retailer.

KnowThis - Knowledge Source for Marketing
KnowThis.com is a leading resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas and a superb resource for any sized business.

Microsoft bCentral - Marketing Methods
An arm of Microsoft that provides excellent advice on using technology for marketing and sales promotion. You will find other articles of interest including email.

Biz Help 24 - Marketing Tips and Articles
BizHelp24 provides practical small business marketing information and resources, areas of small business marketing covered include: marketing sales, internet marketing, market research and marketing strategy.

Royal Mail - Marketing Guide
(PDF 400KB)
Royal Mail have teamed up with the Chartered Institute of Marketing to produce a Marketing guide for small businesses. It’s been written for small businesses that have experience in marketing, and who are actively looking to develop their marketing skills and strategy. It’s aimed to make marketing easier for small businesses, and, ultimately, to improve your bottom line. We also recommend a visit to their Small Business Advice Centre.

is4profit-Marketing and Sales Articles
An online business advice site that offers a variety of marketing and sales articles that can help you plan and execute a variety of promotional mediums.

Office Depot - Small Business Advice
An American office supplier who has taken the concept of offering more than just their products by providing a section dedicated in helping small businesses by providing a range of helpful articles. Some may not be your cup of tea but they do offer tips on business planning, marketing and finance.

its not just advertising

Many businesses view advertising as their entire marketing plan. Yet there is so much more to marketing. For any small business to survive and ultimately flourish, an appreciation of all the facets of marketing is vital. Therefore, we offer the following resources:

9 steps to making trade shows pay off

'Cause marketing' tips: Boost business by giving back

How to build a company identity from scratch

How to build a company identity from scratch

Garnering trust is the key to marketing

Your marketing bang: Is it worth the bucks?

5 steps to hitting your direct mail targets

4 ways to build buzz for your brand

What does your company stand for? How to create a branding toolkit

Sending the right message: how to match a direct mailer to your marketing

How to capture wary consumers

Mom, apple pie and how to tout a family business

Get results from a PR firm: 5 tips

Why lying in your marketing isn't worth it

5 easy steps to create a marketing plan

10 tips for acquiring new customers

7 tips for turning cold calls into hot leads

4 ways to build buzz for your brand

15 customer service no-nos

How to engage a customer before nailing the sale

Women: Certifying your business can land bigger, better contracts

10 low-cost ways to market your business

7 ways to get foot traffic to your retail store

The power of saying thank you

Keep your customers happy -- and coming back for more

5 ways to halt customer service worker burnout

Turn customers into your sales force

Reward your best customers

10 things never to say on a business cal

3 easy ways to botch your online sales

What to do when online transactions go bad

How to delight your customers: Get personal

Here's a better way to manage your customer info

'Voice-mail jail' and other blunders of automation

Impress customers with what you know about them

Direct-mail tips for sophisticated marketers

How to write an effective sales

Researching your customers: 6 tips on what to find out

quick definition

Email Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

 

expert advice from the top
In 2005 the DTI decided to provide improved access to marketing and sales business advice by merging it's own content and services with the DTI-backed national Business Link portal.

Information, advice and tips on marketing and sales can be found on the Business Link web site:


 
online marketing and sales
attain web presence success

Get Tips and Ideas from the Somerset Chamber's web designers
Our own site web designer, chamber sponsor and member, ADK Ltd, is a Somerset company that provides some great help and advice on their own company web site. Visit this members profile

Direct links to a variety ideas, tips, advice and articles can be found by following the links below:

starting out on the web

Introduction to web site design
Web site design ideas
Send the right image via digital photography
Securing online documents
Common mistakes
Why print can boost Internet sales

ecommerce advice and tips

Ecommerce introduction
The ecommerce store planning stages
People buy what they see
Take advantage of stock control
Common mistakes
Great tips for catalogue design
Check that you can devote resources
Get you ecommerce store noticed
How to keep buyers coming back
Don't kill your sales
How much should you invest?
Quick List-Legal requirements for trading online
Why print can boost ecommerce sales
Packaging and Delivery

marketing your website

Imaging and picture collation
Quality Links can increase traffic
Use email to reach customers
Consider Co-operative advertising
Remember the Staff
Why a print solution is essential
Building Links as a Strategy

search engine optimisation

Create more internet traffic to your website through a range of search engine optimisation techniques 

build communities with forums

What types of groups use forums?
Why have online communities in business
Organizational Benefits
 

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